Twenty years at the edge of tech, story, and brand.

The long version

The through-line has always been the same: technology in service of a story somebody actually cares about.

For two decades I've worked at the intersection of technology, storytelling, and brand — which is a tidy way of saying I build products, and I make people feel something about them. I've done it for startups I founded, for platforms that scaled into the nine figures, and for names you already know.

When generative AI arrived, I didn't treat it as a trend to study. I treated it as a new way to build, and I've been a leading practitioner since it emerged — not a recent convert catching up, but someone who was building this way early and is still at the front of it. That combination — a senior operator's two decades plus a genuine AI-native edge — is rarer than it should be, and it's exactly what I bring into a room.

Eventually I formalized the team side of that into a studio, Rogue Agents. But I missed working with one client, directly, hands on the keys. So I kept a lane open for exactly that — and that's what the one-month engagement is.