I spent two days inside your shop — across order entry, pricing, product setup, the floor, and the email queue — and recorded the conversations so I could actually listen and think rather than scribble notes. This isn't a business that's broken. It runs, and it runs on real skill. The opportunities here aren't about fixing failures; they're about taking the weight off the handful of people carrying the most, and getting your systems to stop making you do the same work twice.
So much of how it works lives in people's heads
A lot of key knowledge lives in just a few people's heads — pricing and new-product setup, estimating and scheduling judgment. When the right person is out, the work stalls, and much of that knowledge has never been written down. It's not a knock on anyone; it's just risk that's grown quietly as the business has.
The same information, entered by hand again and again
Product and pricing data gets keyed into Ordova, then reformatted for each of the two main industry distributor catalogs — every time, by hand. A purchase order comes in and someone retypes every field into Ordova. Freight quotes mean parsing the order and visiting the UPS site. None of it is hard; all of it is slow, and every re-keying is a place an error can sneak in.
A capable team, in a season of change
You're doing this through a real stretch of change, with order entry recently brought back in-house. That's exactly when the knowledge-in-people's-heads problem gets expensive. The good news: you're already comfortable with AI — Megan built a freight tool herself, Janet uses Claude daily, Sandra runs it as her go-to. So this isn't about convincing anyone the tools work. It's about pointing them at the few places that save the most time and protect the business from depending on any one person.